Cathay Pacific’s strategic focus for 2026-2035 involves maturing new routes and forming partnerships to enter emerging markets. By enhancing its dual-brand strategy with HK Express and increasing service frequency to destinations like Riyadh, the airline aims to expand its network. Concurrently, Cathay Pacific plans to modernize its fleet with new aircraft, including Boeing 777-9s and Airbus A330neos, as it navigates geopolitical challenges impacting route development.